Curiosity today. A kinder tomorrow.

Primer is a new interactive learning adventure for children aged five to seven — an illustrator and a narrator that tells stories, draws the pictures as it goes, and follows what your child is curious about.

We're inviting a small group of families (8–15) to try it at home for seven days this October — spots are limited.

Apply to take part Already invited? Open Primer

A Child's Illustrated Primer on Animals — small group of families (8–15), spots are limited

An illustrator and a narrator, not a chatbot.

Every story Primer can tell is written in advance and reviewed by people before your child ever hears it. When your child speaks, Primer listens and picks the next reviewed story path — it never makes up replies on the spot. Ask to chase a puffin where there is none, and it says so — "no puffin on this island, but there are penguins" — and carries on.

Try it: pick what the story does next, the way your child would.

Every branch above was written and reviewed by a person. That's the point.

Tap any card to compare Primer with a typical AI chatbot.

How the seven days work

Everything runs on a tablet you already own. Nothing is being sold to you, and taking part is free.

Our bar for October

A child who has never seen Primer gets thirty minutes and wants more. If that's not what you see, we want to know.

What your family gets

—

A free program for mindset growth, language acquisition and scientific exploration, built by child-education specialists.

—

A window on your child — progress observations about what they are curious about and how they are growing.

—

A seat at the table in a community of parents, educators and researchers developing tools grounded in learning science.

What you can expect from us

—

Cost. Nothing. Taking part is free, and nothing is being sold to you.

—

Privacy. Your child's name and anything identifying never leaves your tablet.

—

Scope. We are testing the software, not a device. Everything runs on your own tablet.

A child building a real bridge from blocks next to the Primer tablet — Stories become things to make and do off the screen.

A child studying a caterpillar in a jar beside the tablet — Curiosity spills into the real world — that's the design.

A parent and child using Primer together on the sofa — Sit together or step back — your choice.

What we promise your family

—

Privacy. Your child's name and anything identifying never leaves your tablet. Only story and learning progress is saved.

—

Sessions end. Primer is designed as a session, not an engagement loop — it ends, and sends your child back to the world.

—

Pictures drawn by people. Our own illustration library first; nothing AI-generated is ever shown to a child unreviewed.

—

A parent view, not surveillance. You see what your child is exploring and activities to try together. No scores, grades, or percentiles — ever.

The Parent Window: a child's growth in context, with interests, emerging strengths and activities to try together — The Parent Window: a picture of your child's curiosity, never a test.

Honest about the rough edges

You're seeing Primer early. Three things you may notice — tap each one.

None of this is hidden from you. Your family's reactions will shape what Primer becomes.

Already part of the October cohort?

Primer runs in the browser for now — no device to buy, no app to install. Open it below on your tablet, allow the microphone, and hand it to your kid.

Open Primer

Works best in Chrome or Safari on an iPad or Android tablet.

A child pointing at a flying-boat story on the Primer tablet

Apply to join the October cohort

A few questions, two minutes. The cohort is a small group of families (8–15) — spots are limited. We review every application and follow up with the briefing date and onboarding details.

Thank you — application received.

We'll follow up with the briefing date and onboarding details. If you're accepted, your email will include your family's private link to Primer.